Email remains one of the most powerful channels for engaging customers, driving sales, and building brand loyalty. But with increasing spam filters, tighter inbox regulations, and evolving authentication standards, ensuring your emails actually reach your audience’s inbox is more critical - and more fiddly - than ever.

What’s New in Email Deliverability Verification?

Recent trends in email deliverability focus on enhancing trust and authenticity between senders and recipients. Here are some key developments every digital marketer and business owner should know:

• DMARC Enforcement and Reporting: Domain-based Message Authentication, Reporting & Conformance (DMARC) helps protect your domain from spoofing and phishing. New tools make DMARC setup easier and provide clearer insights through robust reporting dashboards.

• BIMI (Brand Indicators for Message Identification): BIMI allows brands to display their logos directly in the recipient’s inbox, increasing brand recognition and trust. Setting up BIMI requires verified DMARC policies but can significantly improve open rates.

• AI-Powered Deliverability Monitoring: Advanced AI tools now analyze sending patterns, engagement, and bounce rates to proactively optimize email campaigns and predict deliverability issues before they happen.

• List Hygiene Automation: Automated email verification services are becoming more sophisticated, removing invalid, inactive, or risky addresses to maintain a healthy sending reputation.

At Joomstore, we understand that staying on top of these trends is crucial to maximize the impact of your email marketing. That’s why we continually update our email solutions to integrate these best practices seamlessly. You can do it too!

Mailgun has put together what looks like a pretty cool online event. I'm not spruiking Mailgun -- this is important stuff because I get regular calls, texts,, emails and chats from end users and IT Managers because their emails are no longer reaching their destinations; they just 'die' in transit, never to be heard from again. No bounce report or alert, nothing. Poof. So, by the time end users realise somerthing is wrong, there is often significant amounts of email that has disappeared into the ether. So - this should be a pretty cool and informative online event. If it doesn't turn out well, give us a ring on 1300-JOOMLA and we'll be happy to walk you through the important stuff ????:

Upcoming Webinar: Mastering Email Deliverability

To help you dive deeper into these trends and learn actionable tips from industry experts, we’re excited to share a valuable opportunity:

Deliverability Academy Episode 2: The Art & Science of Email Deliverability
Hosted by Sinch, this free webinar covers the latest strategies to improve inbox placement and engagement.

>> Date: June 18 & 19
>> Register on Mailgun's site — it’s free!

Note: While the registration takes you to Sinch’s platform, we encourage you to stay tuned here for post-webinar summaries, key takeaways, and how to apply what you learn with Joomstore.

Stay Connected with Joomstore

Whether you’re new to email marketing or a seasoned pro, Joomstore is here to help you succeed with cutting-edge tools and expert support. Explore our latest email marketing integrations and discover how we can boost your online store’s communication.

Ready to elevate your email game? Visit us at Joomstore.com.au to get started.

About the Author: Noah Greenstone

Noah Greenstone is a digital marketing strategist with a passion for helping businesses unlock their full online potential. With extensive experience in SaaS Development, AI,  Branding, SEO, email marketing, and Enterprise eCommerce solutions, Noah brings 30+ years of practical insights and actionable strategies to every project. At Joomstore, he plays a key role in developing content that empowers businesses to thrive in the evolving digital landscape.