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thoughts and opinions on the business of building websites

You may remember the hysteria a couple years back. The Aztec calendar was coming to its millennium-long conclusion on December 2012, planets were aligning, the world was going to end, they made a ridiculous movie, we were all… going… to die…

Then nothing happened. Oh, well.  ¯\_(ツ)_/¯

For those in the internet world, the lead up to “Mobilegeddon” was much the same. Lots was said, tech blogs warned of the coming SEO disaster, the #mobilegeddon hashtag was trending on twitter, people were panicking about the profitability of their websites come April 21.