Our
Team
Our
Team

Noah Greenstone
Noah
Greenstone


Noah co-founded Joomstore in 2008 with web dev guru John Pitchers after working together on several projects in Perth after working as Production Manager at large digital / marketing agencies. Previously Noah worked in Japan with Virgin, produced large music festivals and built Japan's first internet based record label. In Los Angeles he built groundbreaking media and web platforms for the entertainment and Movie / TV production industries as well as founded Los Angeles Web Designs, then moved to Perth in 2003 with his young family.
Dynamic and results-driven with over 30 years experience delivering complex digital, multimedia, and technology solutions for government, not-for-profit, and corporate sectors, Noah is adept at stakeholder engagement, business process analysis, change management, and end-to-end project architecture and development. His strong expertise in analysing business requirements, designing fit-for-purpose solutions, and managing delivery using Agile processes means that you are in good hands throughout the design and development of your web assets and digital marketing.
He particularly enjoys working in the NFP and NGO sectors and has proven ability to bridge the gap between business / organisational needs and design / technical acumen while maintaining high standards of professional quality and devotion to the process to foster beneficial outcomes for audiences and stakeholders.

Sergiy
Gorstka
Sergiy
Gorstka


Code that works. Architecture that scales. Experience that counts.
Sergiy started programming before the Internet was mainstream. Today, he builds complex, fast, and secure web applications using PHP and JavaScript across a range of industries. He has delivered ERP systems, API-driven platforms, admin dashboards, and customer-facing websites—each built to last.
With a strong command of backend logic and frontend usability, he bridges business goals with technical execution. He writes understandable code, mentors younger developers, and stays hands-on with the latest tools and practices.

Natalia
Ulakai
Natalia
Ulakai


Creating functional, human-centered digital products
With over 7 years of experience in web and product design, Natalia brings a sharp focus on clarity, accessibility, and interaction design. She has worked with startups, SMEs, and cross-functional teams to shape intuitive digital experiences, from early user interviews and user flows to polished design libraries and responsive interfaces.
Natalia’s design process is rooted in research, prototyping, and testing. Her portfolio includes platforms for advertising management, educational tech, retail e-commerce, and fintech, as well as full-scale brand identity projects. She works comfortably across web and mobile environments using tools like Figma, Miro, Maze, and Notion.

Viperfish
Viperfish


Viperfish is our trusted Guru and Advisor on all things web and tech centric.
Not only is he known as the most innovative, quality oriented and knowledgable Joomla developer in Australia, his play time makes others' serious work pale in comparison.
Co-founder of Joomstore, he has built and / or facilitated over 500 websites from Government Departments to NGO and NFP organisations to Industrial Leaders and Local Heroes. In his spare time he builds online games, goes to the gym and dabbles in blockchain technology. Joomstore wouldn't be Joomstore without his sage volunteer contribution consulting with us.