Your Website's Free Health Check
If you are in business, your website is often the very first handshake with potential customers. The tricky part? Google is always changing how it decides which sites show up at the top of search results - and getting the message right, not just for you but for your audience and Google, is crucial.
That's where Google Search Console comes in. It's a free tool from Google that gives you a behind-the-scenes view of how your site is performing in search. Think of it as a regular health check for your website.
What Can It Tell You?
Google Search Console can alert you if Google can't properly read or "index" certain pages, if your site isn't mobile-friendly, if it's slow, or if there's a security problem you didn't even know about. These are the kinds of issues that quietly hurt your rankings without you noticing - until suddenly, the phone stops ringing.
It also shows you what people are actually typing into Google before they land on your site. That insight is gold. You might discover that more people are searching for "services near me" instead of "services in Perth." By simply adjusting your website copy to match how customers are searching, you make yourself easier to find.
Stay Ahead of Changing Search Behaviour
Because search behaviour changes all the time, keeping an eye on these trends helps you adapt before competitors do. A quick monthly check of your Search Console dashboard can highlight which pages are growing in visibility, which ones are slipping, and whether your adjustments are paying off.
It's Free - and Worth Every Minute of Setup
The best part? It's completely free. All it takes is a short setup process, and from then on you've got a direct line into how Google sees your website. For business owners who don't have the time or budget for complicated SEO campaigns, this is one of the simplest ways to stay visible, stay relevant, and stay ahead.
Key Things to Monitor Monthly
- Top Queries - what people search before finding you; look for high impressions but low click-through rates
- Top Pages - your best-performing pages; keep them updated and optimised
- Coverage Errors - any pages Google can't index; fix these promptly
- Core Web Vitals - loading speed and user experience scores; a direct ranking factor
If you'd like help setting up or interpreting Google Search Console for your own business, send us a message and we're happy to walk you through it.
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