Why Redesign?

Think "redevelopment" not "redesign" Think "redevelopment" not "redesign" Image credits:  http://bit.ly/ZcfahY

Redesigning the visual look and feel of your site is one spoke in the wheel of a successful web presence. If you step back from the visuals and take a look at the bigger picture you may find that focusing on other areas will produce a much better result than new graphics.

Recently, a respected peer (Chris Creed at Sanaroo) wrote an article titled "Website Redesigns are a Waste of Time". The general theme of Chris's article is that superficially improving the design of a site doesn't address the core issues for a sites bad performance?

Please read Chris's article. (EDIT: Seems Chirs has redesigned his site and trimmed his blog down. The article has since been removed). We are advocates of all the points he brings up. I think the question about whether or not a redesign is a waste of time comes down to the reason for the redesign.

  • Do you want to redesign just to stay modern visually?
  • Are your sales droppingIs your site traffic falling?
  • Has your company rebranded?

Redesigning the visual look and feel of your site is one spoke in the wheel of a successful web presence. If you step back from the visuals and take a look at the bigger picture you may find that by putting some focus on other areas like Search Engine Optimisation and Search Engine Marketing will produce a much better result than new graphics.

Further, the issues might be related to bad content or lack of calls to action.

But, in some cases websites just look old and out dated. We know that users judge a site very quickly so visual design is very important in order to make a very good first impression.

Think "redevelopment" not "redesign"

The design is a small part of the user experience. A profitable site ticks all the boxes - good graphic design, good site architecture, professionally written content, well placed calls to action, an effective marketing plan.

So, rather than redesigning your site, consider redeveloping the site. If your site has been online for a while already, you should have some excellent data available on traffic through your site to work out what's working, what's not and where we can make some changes.

If you want to discuss redevelopment of your site head over to Joomstore and send us an enquiry. We don't just build nice sites, our focus is on building sites that are profitable.

john-pitchers-avatar smAbout John Pitchers

John Pitchers is co-founder and lead developer at Joomstore where his primary role is the design and development of Joomla websites. He is also the developer of the FocalPoint maps extension for Joomla. John has been building CMS based web sites since 2004, originally working with Mambo before it forked into Joomla. When not writing PHP, Javascript or CSS you'll find John carving up the hills around Baldivis on his longboard (long before Walter Mitty made it famous).

Find out more about John on his About.me page and . Follow John on Twitter.

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